Login

Lost your password?
Don't have an account? Sign Up
Safaraz Ali with Charlie Mullins

Charlie Mullins O.B.E.

“Safaraz Ali, a person who I feel has had a huge contribution to the apprenticeship sector through his persistent drive and ambition to open up access to communities not traditionally represented within the apprenticeship sector; as well as his attempts to put talk of apprenticeships on a much more national platform…”

“…I have come to know Safaraz as an intensely hard working individual and entrepreneur who is completely dedicated to his local community. His work in the field of apprenticeships has been especially close to my heart, particularly his aspirations to upskill and increase the social mobility of those entering apprenticeships…”

“…Safaraz is also a hugely talented businessman and promoter of business networking through his work with the organisation Pathway2grow, a hugely popular program aimed at widening opportunities so that members of the business community are able to participate in free, informal events so that they can grow their network.”…

“…Safaraz is one of the most hard-working, Intelligent and fair people I know, and I believe that all his tremendous efforts to increase social mobility and raise apprenticeships onto a nationwide platform deserve to be recognized. He is a well-liked character within his community and I believe he is a shining example of what every entrepreneur should be like: never stopping, never taking a break, but always willing to succeed…”

Safaraz Ali with Dame Asha Khemka

Dame Asha Khemka D.B.E. DL.

“Safaraz has worked tirelessly widening access for individuals within the education and skills sector, particularly those from the BAME community. He is a hard working entrepreneur interested and active In Increasing social mobility, something I believe is worthy of recognition…” “Safaraz Is the driving force behind the Asian Apprenticeship Awards of which I am a Patron…” “…Through his work, Safaraz has presented the awareness of apprentices and apprenticeships on a wider platform and it Is through his efforts that the lives of many of these people have changed. It has been a privilege to work with Safaraz and to be a Patron for these inspirational and unique Awards. I wholeheartedly believe that Safaraz is a trailblazing individual who has made a huge impact promoting this key Government priority within the skills sector and more importantly within the BAME community…” Dame Asha Khemka D.B.E. DL.​
Waseem Zaffar
Waseem Zaffar

Councillor Waseem Zaffar, MBE, JP. Former Cabinet Member - Transport & Environment

“I have come to know Safaraz as a driven social entrepreneur who is completely dedicated to his work. His work in the field of apprenticeships has been especially close to my heart, particularly his aspirations to upskill and increase the social mobility of those entering apprenticeships. Safaraz Ali is the Founder of the Asian Apprenticeship Awards, an awards ceremony aimed at increasing BAME participation within apprenticeships whilst dispelling the myths surrounding apprenticeships within those communities.”…

…”Other than his contribution towards the Skills sector, Safaraz encourages and promotes business networking through his work with the organisation Pathway2grow, a hugely popular range of events locally held aimed at widening opportunities so that members of the business community are able to participate in free, informal events to grow their businesses. I believe that Safaraz’s efforts to increase social mobility and raise apprenticeships as well his work in the entrepreneurship arena deserve to be recognised. He is a well-liked character within the community and I believe he is a shining example to many.”

Councillor Waseem Zaffar, MBE, JP.
Former Cabinet Member – Transport & Environment

Lord Paul of Marylebone

Lord Paul of Marylebone

I have achieved a lot and lost so much as well, I count many leaders and generous philanthropist amongst my friends and would regard myself as having the ability to recognise genuine people and I would describe Safaraz as one of those.  Safaraz Ali is a very easy person to talk to, he is very knowledgeable on many things and very aware of international business and politics.”

The Rt Honourable Lord Paul. (Baron Swraj Paul)
Chairman and owner of Caparo Group of companies
Chancellor, University of Wolverhampton
Chair of Trustees, Ambika Paul Foundation

Rami Ranger CBE

Rami Ranger CBE.

“I have had the pleasure of being interviewed by Safaraz, as well agreeing to be a Patron for the Asian Apprenticeship Awards going back to 2016. Safaraz is an open-minded person and has supported our charitable  and community work since.  I am proud to be the Chairman of the Pakistan, India & UK Friendship Forum, and the Conservative Friends of India and the British Sikh Association.  I am a key supporter of youth and skills development and a member of the government’s Apprenticeship Delivery Board so have a fair few area of work in common with Safaraz.  Safaraz is first class. He has a good understanding of people and can build rapport quickly and maintain excellent relationships I am proud to know him and support him in his endeavours. ” Rami Ranger CBE Founder of Sun Mark Ltd trading more than £220 million a year in fast moving consumer goods Receiver of the Queens Award for Export Achievement 1999 and the Queen’s Award for Enterprise 2009, 2010, 2011, 2012, 2013.  
Ninder Johal

Ninder Johal DL

“Safaraz is a close friend and colleague who I have known since 2015. He is a pleasure to do business with and as far I know , everybody who has ever worked with him has nothing but amazing things to say – once people meet Safaraz they are always extremely keen to work with/for him because his down to earth personality and leadership style is something that people gravitate to.
He is an exceptional leader who is always delivering and over achieving in every organization he has been with.
I would always love the opportunity to continue to work with him – straightforward, smart and what you see is what you get.”

Ninder Johal, DL
Board Member West Midlands Growth Company
Board Governor University of Wolverhampton
Judge for The Sunday Times Non-Executive Director Awards,

Paul Cadman

Professor Paul Cadman

“Safaraz is a strong leader who leverages his insight, commercial wisdom and acumen, and skills to coach his team to be the best that they can be. He has excellent people skills and as well as being highly respected in his sector. Safaraz is able to comfortably balance the professionalism necessary to be an executive with the character needed to inspire, which is no easy task. I had the pleasure of being associated with Safaraz and the wider Pathway team for a number of years. Safaraz is an asset to the Greater Birmingham region and in fact the country as whole.”

Professor Paul Cadman,
Professor for Entrepreneurship at Birmingham City University
IOD Ambassador for Enterprise
Brummie of the Year Award Winners
Winner of the Acquisition Internationals Most Innovative UK Leader
Birmingham Business Awards ‘Man of the Year’

Sally Eaves

Professor Sally Eaves

“I had the pleasure of agreeing to write the foreword for Safaraz’s book, in addition to supporting his awards and event programmes to celebrate and promote diversity and entrepreneurship. I have also been interviewed by Safaraz for his YouTube channel. Safaraz is a consummate professional and knows his topic well, speaks with authority and experience. He is a person of genuine intention and is very engaging. He has a clear passion for his work, and I am pleased he is eager to share his wisdom and experiences on social media platforms and publications.”

Professor Sally Eaves
Prof. Sally Eaves has been described as the ‘torchbearer for ethical tech’ and specializes in the application and integration of Blockchain, Artificial Intelligence and associated emergent technologies for business and societal benefit.