Have you often thought ‘I should write’ but then the thought has seemed too overwhelming or the benefits of doing so not clearly visible, and therefore you have not pursued it?
On top of everything else you are doing; writing may seem like an extra chore but nowadays it is much easier and more impactful to get your message out to a wide audience and a lot more reasons to do so.
There are more outlets and more opportunities than ever before available to you starting from writing thought leadership pieces or informative updates on your own company website, as well as grasping the opportunity to update via informative emails to colleagues or customers. Then there is the creation of newsletter for your business as well posting on social media platforms, blogging on sites such as Medium and Blogger and opportunities to submit articles to professional publications.
While you may argue that writing may not immediately deliver new business for you, it often can help with personal and company branding, deepen relationships with stakeholders and help towards recruiting talent and creating collaborations. Nowadays many business leaders see it as a crucial part of their activity to build trust and influence but recognise that you do not have to be the greatest of writers, you just need something interesting and stimulating to say.